It all comes back to people.
At the heart of every great hospitality business is one thing: people. Those who welcome your guests. Those who lead from behind the scenes and those who meticulously deliver each and every touchpoint to your vision.
They are the heartbeat to your business.
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EB Strategies exists to support your team and the systems that help them thrive.

I've lived hospitality from every angle
From starting my working career in a pizzeria at the heart of Beaver Creek, Colorado's snowy village streets to delivering large scale events at five star resorts in sunny North Queensland to leading to leading a sales and events department in one of Sydney's largest hospitality businesses. I have seen what works, what breaks and what truly matters.
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With over 20 years of experience in hospitality, one thing has stayed the same: when support, clarity and empowerment are provided to a team, the team and in turn the business simply runs better.
That is why I started EB Strategies. To help businesses deliver on the same promise to their teams as they do their guests - a great working environment to have them thrive.
We partner with you to build better experiences from the inside out.
We’re not here to just point out what’s not working. We like to get our hands dirty and work with you to find a solution that suits your team, your culture, and your guests.
Whether it’s defining your customer journey, improving enquiry response times, coaching a stretched planning team/leader, or restructuring internal systems, our job is to meet you where you are and lift you to where you want to be.
We believe in:
Respecting every voice in the room
Building solutions that actually get used
Garnering feedback and buy-in by taking the team along the journey
Rolling up our sleeves when things get tough
Delivering service that feels effortless on the outside because it’s well planned behind the scenes